Sitemap - 2025 - Target Burn
rotten apples and less talented teammates
forget baby steps, use micro-steps
add one thing and the system falls apart
when you say an offer ends, end it
when everyone shares their point of view
do our tools make us work this way?
the AI doesn't know until you tell it
setting expectations, delivering on them
4 tools to go from AI zero to hero (for GTM teams)
using ChatGPT to create demo videos
no founder should have a 50% stake
cut what doesn't matter right now
a new daily practice: ask what they mean
this is a boring post (you can skip it)
the insane side effect of showing up
feature velocity is a moat. features are not.
when it hurts enough, duct tape
do the work where it will live
remember who has to support the customer
can we agree on this definition?
heatmaps, session recordings, insights oh my
what repositioning really means
should you offer a service, too?
the ripple effect of customer retention