Archive - Target Burn

Don’t point that signal at me

Keep the human in the loop until the loop earns its automation

Jun 18 • Peter Preston

Don't filter the bots. Interview them.

An agent is a human, one step removed.

Jun 17 • Peter Preston

I assumed it was here to stay

See you soon, Fable?

Jun 15 • Peter Preston

On reading data in the business.

Jun 12 • Peter Preston

Give it a mission, not a project

Fable 5 is here.

Jun 11 • Peter Preston

The real cost of a poor-fit customer

I’ve been that customer.

Jun 10 • Peter Preston

The lifter’s price

Lifting others every day, because this ain't no dress rehearsal

Jun 9 • Peter Preston

AI knows the next best action. That's the problem.

On being confidently wrong with speed.

Jun 8 • Peter Preston

Signals are cheap. Judgment is the product.

Knowing what to do with revenue signals is the whole game.

Jun 6 • Peter Preston

The "Automate Everything!" reflex

Automate the signal. Let the humans take action.

Jun 2 • Peter Preston

Building black boxes or glass boxes

Give'em the data.

Jun 1 • Peter Preston

May 2026

Simple ideas taken seriously

Another Charlie Munger gem.

May 29 • Peter Preston

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts