Target Burn

Target Burn

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Short attention span theater
That $200-a-month AI plan is hiding something on us
Jul 24 • Peter Preston
When the memory is the problem
Maybe AI knows too much to be helpful
Jul 23 • Peter Preston
Expansion is product working. New logos are growth working.
Neither one lets you rest. Sigh.
Jul 20 • Peter Preston
Build vs buy in the age of AI
It's the wrong question.
Jul 14 • Peter Preston
Right words, wrong people
On ICPs and pushing up hill
Jul 9 • Peter Preston
Everyone’s buying eyes for the front door. Who’s watching the room?
For teams whose buyers buy from inside the product.
Jul 6 • Peter Preston
"I wish I had a problem my spreadsheet couldn't handle."
On why selling to startups is hard.
Jul 3 • Peter Preston

June 2026

This is where the money is going in software
It's finding new problems to fund. Now it's up to us to solve those problems.
Jun 30 • Peter Preston
What your product is becoming
The new problems worth solving
Jun 29 • Peter Preston
Systems of action are so hot right now
Your dashboard tells you what happened. A system of action tells you what to do about it.
Jun 24 • Peter Preston
The activation window is collapsing
Even a 30-day trial boils down to just 7 days
Jun 23 • Peter Preston
Don’t point that signal at me
Keep the human in the loop until the loop earns its automation
Jun 18 • Peter Preston
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