A daily email on founding and building a (mostly) bootstrapped SaaS in the new Age of AI.

Hi, I’m Peter. Thanks for coming to Target Burn. Right now I work with a fun team of amazing people at Accoil. I’m ex-Atlassian, ex-ThinkTilt (acquired 2021), and a long-time recovering business tinkerer (I owned a carpet cleaning business and even had an e-commerce line of zombie family stickers).

What you get here:

Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil and Accoil Advisors — where we help B2B SaaS teams keep customers happier longer so metrics like LTV and NRR go up and to the right.

Most emails are 1000 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.

Like a daily note from a friend

Building a company can be lonely even when you have a great team. You can read these like short messages sent between friends or like post-its left on a desk.

Subscribe and every new note is sent directly to your email inbox.

I like reading with the Substack app. After trying several read-it-later apps, I usually come back to Substack because it’s easy. If that sounds like you too…

Feel the Burn 🔥

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