there is no field of dreams

If you build it (your app), they won’t come

There’s a myth that if your app is great, it'll naturally attract customers. As if marketing is unnecessary or ‘dirty.’ But the reality is that if nobody sees it or hears about it, it’s as if it doesn’t exist.

If tree falls…

And there is no one there to hear, doesn’t anyone give a damn?

It’s the same with your product. If no one knows it exists, they won’t give a damn. They can’t care, because they don’t even know about it.

Maybe you built the perfect solution to a real problem, but if you expect people to spontaneously discover it, you’re joking mate.

So how do you make sure people actually hear that ‘tree’ fall? Marketing. And it’s everywhere...

Marketing is everywhere

A lot of people assume ‘marketing’ means flashy ads, pushy sales, or fake reviews. Marketing is every single moment you talk about your product—an app store listing, a blog post, a mention in an email signature. It’s how the world discovers what you’ve built.

Don’t be so damn shy

If you’re proud of what you built, share it. Introverted? Psshaw. Great products speak for themselves only if you give them a platform. Write thoughtful articles, do the social media thing, or seed word-of-mouth. Marketing is the bridge between you and the people you hope to help.

Don’t let anyone talk you out of believing that your work is important enough to share. It’s not just good enough to be discovered. It should be so good and you should be so proud to tell someone that when they hear it from you, they tell everyone they know “Look what I discovered!”

There is no Field of Dreams. If you build it, people will not come. Unless you or someone you know tells them about it.

Peter

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