programmatic use cases
Programmatic SEO automates or semi-automates web page creation using templates and data, making it fast and scalable. Little to no manual work involved.
Local businesses often use this to scale up relevant pages for local SEO. Saas companies like Deepgram also leverage their data to create massive amounts of pages relevant to their users and audience.
As we build a product that ingests and helps make sense of big volumes of data, I often wonder what we can do with all that knowledge.
Stay with me for a moment. This may feel like a completely different topic, but it’ll come back to together.
Templates and explicit use cases were a big part of our success at an earlier company. Our team spent hours and days and months watching our data, talking to customers, being our own best customer, all in the process of creating a library of use cases.
These use cases were such a hit with early customers that we kept building them. We also added templates. Another way to introduce people to the product’s capabilities in a low effort way.
Bringing it back together now, what if we could programmatically discover and build use cases?
From product usage data to customer support ticket analysis to building and even filling in the use case templates, AI is capable of doing so much of the work we humans did just a few years ago.
This isn’t an excuse to stop talking to customers. That will matter more (not less) in the near future. It is a call to look at what data you have and how you can use to attract more users.
I think the companies that figure out how to leverage AI to turn their customer engagement data into something useful for potential customers will win bigly.
Peter
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