4 tools to go from AI zero to hero (for GTM teams)
Marketing changes pretty fast. "If you don't stop and look around once in a while, you could miss it." (iykyk)
These are four resources for anyone doing marketing, sales, growth, success right now. They are four places to learn about and stay on top of AI for go-to-market teams.
The Marketing AI Institute is the first place I went to explore AI’s implications for marketing. They publish deep dives, reports, and practical articles on using AI to generate leads, personalize campaigns, and streamline ops. Want to understand how AI can transform your marketing funnel? This is a must-visit and their podcast is a must-listen.
Grace Leung’s YouTube Channel has video explainers that mix AI theory with hands-on demos. Not every video focuses on AI or GTM, but she breaks down models, prompts, and use cases. Want a quick primer on ChatGPT or other AI tool? Grace has you covered.
Marketing Against the Grain is like watching two marketing pros workshop and experiment. They practice what they preach—testing new AI tools and tactics. They build and report on the outcomes. It's not all about "doing marketing" either -- find tips for managing yourself and your team with AI help.
Winning by Design is known for “revenue architecture” frameworks. You can go deep on that, but we're talking about next-level AI stuff here. They're putting their thinking behind agentic AI and how it (or is it "they" when we talk about AI agents?) can pretty much be a part of the team. They even built an AI agent marketer you can talk to if you click the link above.
AI can be a wicked distraction or a supercharge to growth. I think it's as important to play with the tools and learn hands-on as it is to check in with how others are using them.
In AI We Trust, right?
Peter
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