heatmaps, session recordings, insights oh my
Sharing a free tool today: https://clarity.microsoft.com/
As Wes Bush said in his Freshly Squeezed PLG email today that mentioned Clarity:
I’m surprised more teams aren't using it given that, well, it’s 100% free.
We don’t (yet) use it at Accoil, but if we do here’s how I’ll use it:
Watch closely how trial accounts use Accoil. Why? To see where there’s bad* friction in the onboarding.
Obsess over how visitors behave on the pricing page. Do they hover over certain features or plans?
Study new feature adoption. As new features or updates rollout, how are people finding them, using them, working with them?
Have a heatmap or session recording tool already? What are you watching (and do you make a habit of watching)?
Peter
(148 / 500)
*There is such thing as good friction, but that’s for another day.