it's all about recommitting

We’ve all heard the stories: companies that gave up right before they would have cracked the market. Games lost that could have been victories “if only” one more play was run.

Building a business (much like a marriage) is about a series of commitments and recommitments.

We commit to building the best product. We hit a roadblock. We either recommit and find a way to get it done or we fold.

We commit to a marketing channel. It works until it doesn’t, because most channels eventually lose steam. We either recommit to finding our growth channel or we fold.

We commit to one another (as partners, as customer:vendor, whatever). The inevitable rough patch hits. We either recommit to serving one another or we fold and walk away.

Growing anything starts with a commitment, but it is kept going by recommitting. Regularly and often.

I’ve spoken with a few people recently who see recommitment as a sign of weakness or flagging interest. “You shouldn’t let it get to the point where you have to recommit,” they said.

Bullshit.

Who here isn’t juggling a million little things, each one pulling for attention and “give a damn” energy? Every tug away from our main purpose, even a little 1% deviation, can pull us way of course. That’s why recommitment is so important.

It’s a validation of our direction and our willingness to keep going.

This may sound all frufru and new-agey, but if you hold your judgment for a moment and think about it: you recommit to everything every day, because once you take a break or leave work to be done tomorrow you’re forcing the decision to stop or keep going.

If you believe in what you’re building, commit and recommit often. It’s worth it.

Peter

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