forget baby steps, use micro-steps

Short attention spans and busy calendars mean we have seconds to get into someone’s head. And let’s be clear: marketing is about owning space in someone’s head.

Instead of asking people to take baby steps, what if we give them lots of opportunities to take micro-steps.

What’s a micro step? Let’s compare:

• A baby step is a 2-minute demo

• Micro step? 10-second demo

Another?

• Baby step = enter your email for access

• Micro step = see it now

So much of marketing comes down to exposure, frequency, recognition. It’s the rule of 7. As much as I hate to admit it, us humans have the attention span of a chatbot. Show me. Show me again. Show me again. Etc.

Micro-steps should be valuable and show me something that makes me go 🤔. But they don’t have to show me entirely new, amazing, earthquaking things.

As a business owner and marketer, the micro-step has to get the prospect one tiny step closer. That’s the whole job.

Peter

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