testimonial scrolling (aka testimonial walls)
Website content doesn’t always have to be carefully crafted. Sometimes all you need is bulk curation.
Look at this customer page on Basecamp.com: https://basecamp.com/customers
If you’re fingers aren’t sore from all that scrolling, read on.
We’re still a fairly new business at Accoil, so we don’t have enough “love” to fill a wall yet. But it’s on my GTM roadmap to collect as many testimonials as possible.
Two reasons why we’re going to focus on testimonials:
That kind of social proof just works. Reviews changed the trajectory of a business the Accoil team built and sold to Atlassian.
Asking for reviews is one of the best reasons to reach out to customers. Without them getting pissed off about another vendor pestering them.
Two places to find customer feedback to post today:
(These assume you ask for and collect feedback. If you don’t yet, skip ahead to the next bit below.)
Your service desk or ticketing system. Sort tickets and agents’ responses by CSAT scores. Look at the highest CSATs and see if you can glean happy comments. You don’t need star ratings if you can (like Basecamp) highlight the positive.
G2.com — and TrustRadius and ProductHunt or Clutch if you’re an agency. These platforms have terms of service that give them permission to share reviews, not you. But you can use their APIs or widgets to publish reviews on your own domain (though you probably gotta pay).
Two ways to start collecting reviews and testimonials:
(Quick wins) Make a list of your best customers (you know how they are). Old or new doesn’t matter. Find the happy ones who get tons of value. Call or email. Give them a link to your profile on G2.com or a simple form. Or schedule and record a Zoom call and let them tell you in their own words.
(Long term) Identify key moments of happiness in your product or service. Where do users have AHA moments? Use your product engagement data (like Accoil can provide wink wink) to spotlight engaged customers and automate (or send personal) review request messages.
The best time to start collecting user reviews is Day 1. Otherwise the best day is today. Get started and make it easy with the right tools.
Three tools to help you collect feedback and build a wall o’love:
None of us start with an endless wall of love. Every new positive review and testimonial is one more brick in the wall.
And if we keep building, it won’t be long before there’s a long wall of love on our sites too.
Peter
(473 / 500)
PS: Seriously, try to reach the bottom of that Basecamp customer page.