specialists move faster
There’s this debate I see a lot on LinkedIn and have between some friends:
Do we hire a generalist or a specialist?
My opinions leaned generalist for a long time. Why not being on someone who can here and there, with this project and that?
But the longer I do this business thing, the more I lean specialist. I lean specialist and I believe in hiring to solve a problem.
Not converting enough website visitors to trials? Do you want an all-around marketer or a conversion copywriter?
Have a healthy pipeline, but deals aren’t closing fast enough? Hire an Account Exec who knows how to close.
Churn getting too high? Give that job to a customer success specialist.
This is, of course, easier in big companies with big teams and hiring budgets. But it works on small teams too.
Prioritize the problems to solve (what’s the leakiest part of your bucket?) and hire to solve that problem today. Track progress until the problem is resolve enough, do it again.
NB: “Hiring” can be employees or contractors or agencies. Whatever. Find the right person or team to solve the pointiest problem you have.
Things go much faster that way and sometimes business is a race against the clock, so step lively my friends.
Peter
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