seasonal information diets
Regardless if how you feel about American politics, are you glad the election is over? I am.
I feel free to focus on something else now. Well, actually I'm forcing myself to focus on anything but American politics for a while.
I'm experimenting with the idea of seasonal information diets. What does that mean?
By "season" I mean a distinct period characterized by specific challenges and opportunities. For example, at Accoil Analytics we're kicking off a big Go-to-Market (GTM) push.
Marketing and sales aren't new to me, but the landscape is and the tools are. To keep up with the kids these days, I need to learn about AI and develop new skills. What foundational books or articles or courses should I take now? This season for me is about learning new skills and execution. Once we're through this ramp up season, I may need to focus on managing a team or thinking more strategically. My information diet will change to support that.
Curation is the name of the game. LinkedIn is noisy. The internet is noisy. Sometimes that ok, but in this season of focus, I need to pick carefully who I listen to and which ideas get through. Brendan (above) explores how sales is changing given the new AI landscape. He's a few steps ahead of me, so I'm tuning in to what he says and the experiments he runs. The books on my desk are changing, too. I got rid of the ones that don't fit this season. They were replaced by the 1-2 books that help me with our current challenges. This season's challenges, if you will.
A seasonal information diet is an attempt at being more mindful about inputs as they relate to the outputs we're working on.
My bet is that by curating the inputs for different seasons, there's more focus, less overwhelm, and more growth.
Of course, seasons change. It'll be important to recognize the changing seasons and to adjust and be flexible.
What season are you in right now?
Peter
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