product marketing gold
The best $50 I spent all year
Anthony and Robert give away everything they do. At first it’s shocking to see just how much of their work they give away. I’m still a bit in awe, really.
Anthony and Robert are co-founders of FletchPMM. PMM being Product Marketing Manager.
They provide a very specific service: they deliver hand crafted product positioning and home pages built around that positioning.
They also give away every single playbook and methodology they use to provide this service. Follow them on LinkedIn and you’ll see post after post outlining specific problems and how to solve them.
Find them here:
The Fletch magic is all there for the taking. It’s so cool. Anthony recently went on the Strategy Tragedy podcast and talked about how prospective clients implement their playbooks before they can even start an engagement.
This stuff is super valuable because positioning is where so much of a company’s success starts. How you see your product is how the market will see your product. If you position yourself in a crowded, noisy, gorilla-size company-filled space, you’re in for a battle.
Positioning can take you out of that competitive space and put you in a new place in customers’ minds. A place you can own and win with much less friction.
I’m going to stop there and suggest that if you find yourself convincing people that what you do is valuable, or arguing against competitor comparisons you don’t think are right, or just hearing “you’re not for us” you should check out Fletch’s work:
It’s the best $50 I spent all year. And it only gets more valuable as Anthony and Robert add more and more insights.
Get in there,
Peter
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PS: I’m underselling the value of this database of knowledge. Check out the Best Practice page. You’ll see how much there is in there.