live studio recordings are better
You’re a Radiohead fan, right?
Because you’re clearly nodding your head yes, as if there were any other answer, I’m going to do a little compare and contrast with you.
Now, you should know that I am a Radiohead fan. You’re not expected to know these videos or even care about the musical prowess in them.
What I want you to take away from this note is that showing how you perform “in the studio” is an endearing and wicked strong way to connect with your customers.
And to save you from watching Radiohead videos if you don’t want to, here’s the explicit analogy with business:
Showing customers how you do business (record a song) is like inviting them onto the team (aka band) and giving them the confidence that you know what you’re doing (you can in fact play the guitar like Polyphia — look them up).
If you want to see what I mean, here’s are two Radiohead videos. The first is a music video that highlights a song, but not how it’s made.
The second is From The Basement, a studio session that shows you how talented these dudes really are.
Nude, from the In Rainbows album
Nude, from From the Basement recordings
Which one do you appreciate more?
Maybe you already asked this: Why studio and not live?
Because we, business people, don’t often perform live in the same way that a band does. We spend most of our time working while nobody watches. And it’s in those hours that we need to be our best. It’s like studio recordings. We need the work we send out to speak for itself. Not the performance. But when our customers can see how we do our work, with precision and care and experience, it carries a ton of weight.
Maybe you don’t like Radiohead. But can you see why showing how you work can help bring customers closer?
Peter
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