how high is your floor?
Aiming for new highs feels good. Especially when you hit them. But the reality is that business growth is not about hitting new heights.
They never last.
What we aim for is a new floor that's higher than it was before.
Adam Robinson may be a bit of a firebrand on LinkedIn, but when he sat down to talk to Misfit Founders' Biro Florin he said something that stuck with me.
His high growth businesses do not go in a straight line up and to the right. They go up and settle.
The trick is to find ways to make the revenue or customer count line go up and then settle higher than it had before. We don't need massive spikes (though they're nice). We need a floor that's high enough to allow us to invest in growth.
A high enough floor can mean:
You can sleep well knowing you'll make payroll
It's safe to approve an aggressive but risky growth plan
Justifying more resources to build new features or enhancements
Whether we're looking at revenue or customer growth, setting a new floor unlocks so much potential in a business. More than spiky peaks.
So the question then isn't "How do we have our best month ever?"
It's how do we hold on to as much of our new growth as possible?
Hey reader, does this resonate with you?
Peter
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