only what's needed
Berkshire Hathaway's website is basic: https://www.berkshirehathaway.com/
Sometimes, I look at it as a reminder that it's ok to share only what's needed.
Should we all copy it. Nope. You and I, we should not copy it.
Why?
Our websites need to educate and sell and sell some more. But it's good to ask if a site has more than it needs.
Even companies that build sites to look 'retro' have to be sharp. Even a 'no design' website has to be well designed to convert. Berkshire doesn't sell anything, so design doesn't matter.
Not giving a damn is not an option. Berkshire gets away with it because it comes across as a folksy / focused lack of resources spent on a trivial website. We need to try and look like we're trying.
Worth wondering,
Peter
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PS: Wispr sweet nothings to your computer for productivity. I'm not affiliated with this tool at all. It's just pretty amazing.