There's only one way to stay sharp and on top of our game. Whether it's copywriting, sales, or giving feedback.
As a good friend recently said to me, it's:
"Practice. Drill. Repeat. PDR"
There are parts of every role that I could always get better at.
I'd like to be a better copywriter.
My PDR for copywriting is copywork. Copywork is the practice of handwriting the best ads, sales letters, and website copy I can find.
I need to be a better sales person.
My sales PDR is writing a script and doing role play. As much as I hate (HATE) role play, it works. Team up with someone at work. Practice the script a few times. Get feedback. Keeping drilling.
It's amazing how quickly skills can go dull. Thankfully we can sharpen them quickly.
Practice. Drill. Repeat.
Or as Honest Abe said:
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
As a leader in your business, which pieces of your work could you PDR? Hit reply and let me know.
Stay sharp,
Peter
(197 / 500)
PS: Instrumentals on this album from The Midnight are good work tunes.
