A daily Email

Target Burn

A daily email on how founders and a growth teams operate at a (mostly) bootstrapped SaaS.

Short, daily emails from a friend in the trenches. I’ll share what works and what doesn’t as we build Accoil Analytics, a B2B SaaS company.

Each email 500 words or less. Each one based on the planning, execution, and reflection of growing a B2B SaaS company in a competitive market.

What it's like building and running a SaaS app

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Put your email address in the box below and click the green "Send my first note now" button. You'll get a welcome note and then one short email a day.

    No spam here. And if you ever get tired of hearing my voice in your head, you can unsubscribe. No hard feelings.

    What's this "Target Burn"?

    A strategic and controlled approach to managing cash flow and resources. Specifically at a funded but mostly bootstrapped startup.

    We're building Accoil Analytics to scale efficiently. As the finance lead, I keep an eye on financial sustainability and runway. We aim for an optimized level of spending to hit growth targets. Aka the Target Burn.